The leverage given to both providers and consumers by digital technologies is changing the global estate for media. Opportunities are huge but the challenges are significant as audiences have rapidly learned that they can engage much more and take control – advertisers are looking for new and different levels of responsiveness from them.
Increasingly, many companies in the media sector sense that they are under threat with traditional business models that are not only underperforming now but may not deliver at all within the next few years.
We are seeing some organisations dealing with this well, but many are finding it difficult to form their ideas on strategic options resorting either to energetically refining traditional models or abandoning core strengths completely in favour of wholesale experimentation with new structures, products and channels.
We understand every aspect of the media sector in every region around the globe - how each element works and how they interact, where dependencies are valid and when independent operation is best and most profitable.
Our clients are the leaders in all entertainment and media sectors – magazines, books, TV, radio, film and digital information services. Our work in this sector ranges from the development of Intellectual Property Management solutions, balancing commercial, operational and technological opportunities – through retailing to direct consumer distribution.
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